Wednesday, July 1, 2009

What the US Can Learn From Europe's Pollution Credit System

Posted by timothy on Wednesday July 01, @04:11PM
from the three-euro-per-croissant dept.
Al writes"Technology Review discusses what a US carbon trading scheme could learn from the flawed European experience. Advocates of carbon-trading schemes like to point to Europe's cap-and-trade program as a model worthy of emulation, but the reality has been less than perfect. A glut of pollution credits, distributed without cost during both the first, transitional phase of the program and the current working phase, drove down the value of the EUAs. As a result, Europe's carbon dioxide emissions remain priced well below 20 euros per ton. With the price of pollution so low, economists say, industries that generate and consume energy have no incentives to change their habits; it is still cheaper to use fossil fuels than to switch to technologies that pollute less. Establishing a carbon price in the US system now, and tightening the system later, could send a dangerously wrong signal to financial markets looking to invest in new energy technologies."

Subliminal Messages Motivate People To Actually Do Things They Already Wanted To Do

ScienceDaily (July 1, 2009) — How is it possible that you were not planning on going shopping, but that you still end up going and even return home with four new pairs of trousers? Apparently you really did want to go shopping but were not consciously aware of it. Dutch researcher Martijn Veltkamp has demonstrated that you can motivate people with subliminal messaging: quickly flashing words onto a screen without their noticing. This is only successful, however, if the subliminal message matches a biological need and if the behaviour is associated with a positive effect.