by Vladislav Savov posted Aug 25th 2009 at 6:13AM
If you're trying to innovate and be more inclusive, it's fine to have a local dialect -- as ATMs run by Bank Machine are doing in East London over the next few months -- but for the love of uncle Fred, don't use a lingo associated with wide boys and notorious criminals. For our American audience, imagine your reaction if your ATM asked if you'd like to "withdrizzle yo' monizzle, homie." Of course, in a world that already includes a Cockney Bible (not a joke), this sort of thing seems positively tame, and it is after all just an option.
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