The Importance of Attractiveness Depends on Where You Live

ScienceDaily (Dec. 16, 2009) — Do good-looking people really benefit from their looks, and in what ways? A team of researchers from the University of Georgia and the University of Kansas found that yes; attractive people do tend to have more social relationships and therefore an increased sense of psychological well-being. This seems like common sense, and might be why we spend billions of dollars each year trying to become more attractive.

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