Netflix adds Relativity Media to its Instant queue, takes on HBO and Showtime

By Tim Stevens posted Jul 6th 2010 8:37AM

Ever wonder why premium movie channels (your HBOs and the like) get top-shelf Hollywood movies not long after their DVD release but yet you're still stuck streaming Mystery Science Theater 3000's greatest hits on Netflix? That situation could be changing thanks to a deal with Relativity Media, who you may not have heard of before but has had a hand in the production and distribution of big Hollywood flicks like 300 and A Serious Man. The deal with Netflix will bring some of the company's movies to Watch Instantly within months of their DVD release, avoiding the usual multi-year exclusivity window that pay networks usually require. Right now this deal only covers 14 movies over the next year (of which only The Fighter, Skyline, Movie 43, and Season of the Witch are mentioned), but it establishes Netflix as a player in this market, pitting itself against HBO and Showtime for first distribution of premium content to the small (but ever growing) screen. If things go well, your Instant queue could be getting a bit more plump over the next year or so.