Wednesday, May 14, 2008

New Cars Are Gathering Information On You That Might Interest Insurance Companies, Advertisers, Government

ScienceDaily (May 15, 2008) — Years ago, Stanford communication and sociology researcher Clifford Nass wondered why some people treated their computers as humans, instead of machines, a question that led him down a path of interesting research. Now he wonders about drivers willing to have personal conversations with the artificial voice in their cars—and what will become of the secrets the humans share with their four-wheeled friends.

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