Thursday, March 26, 2009

Ikea Enters the Green Car Biz?

A new eco-friendly flat-pack car from Ikea? Could it really be true? The Swedish furniture store of furniture stores -- famous for being as kitschy as it is socially-conscious -- is now showing off a teaser video of a new car-shaped product. We know that Ikea is in the middle of rolling out an energy conscious product line, is it time for them to market a cute new, fuel-sipper of its own? Could Ikea make a decent car? Would it come in a box?

To find out, we going to have to wait until April 1st for the great unveiling. I can picture it now: a stylish 40mpg hatchback with wood laminate siding and avocado green hubcaps. Honestly, Ikea should probably start selling a super cute tiny fuel-sipper like the Tata Nano or the Fiat 500 in their stores. God knows that people come out of there with more than they can shove into the vehicle they showed up in. As hip and trendy as Ikea is, they're still down for some good old fashioned holiday humor. Or, maybe their serious ... who knows?

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