Wednesday, April 1, 2009

Task Force Questions the Volt's Commercial Viability

Volt teaser photoOuch. The news just keeps getting worse for GM. Even though the Volt has enjoyed unprecedented hype for the last 2+ years, and Jay Lenothinks its a superior ride, President Obama's new car task force is not super impressed by the long-range hybrid. They've begun questioning the Volt's commercial prospects as they take a good hard look at GM's sustainability plan. From their report:
 "GM is at least one generation behind Toyota on advanced, "green" powertrain development. In an attempt to leapfrog Toyota, GM has devoted significant resources to the Chevy Volt. While the Volt holds promise, it is currently projected to be much more expensive than its gasoline-fueled peers and will likely need substantial reductions in manufacturing cost in order to become commercially viable.
One of the biggest concerns is that GM's 'leapfrog' strategy relied on selling the Volt at a loss, not exactly great for sustainability in the near term. While no official price has been set for the Volt just yet, all signs seem to indicate a price tag right at $40K. At that price, the Volt will be competing with the very sporty, very classy-looking Tesla Model S all-electric sedan. What do you think about the Volt's commercial appeal?

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