Thursday, November 19, 2009

Pig out More at Thanksgiving and You May Shop Less

ScienceDaily (Nov. 19, 2009) — Forthcoming research from two University of Utah marketing professors suggests how eating a traditional Thanksgiving dinner with turkey and mashed potatoes makes consumers less likely to buy on impulse, which might affect the outcome of their shopping on Black Friday, historically one of the busiest retail shopping days of the year.

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