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Brand Preference May Be in the Drink, Not in the Head, Vodka Study Shows
ScienceDaily (June 7, 2010) — Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default "well" liquor. Are they just vodka snobs, who pay $60 for a bottle of a "tasteless" beverage that can't possibly taste much different than its $6 counterpart? Or is there really a scientific basis for the differences that drinkers claim to taste in America's favorite hard liquor?
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