Monday, August 30, 2010

It's Official — AMD Will Retire the ATI Brand

Posted by timothy on Monday August 30, @08:00AM
from the rose-by-any-other-name dept.
J. Dzhugashvili writes"A little over four years have passed since AMD purchased ATI. In May of last year, AMD took the remains of the Canadian graphics company and melded theminto a monolithic products group, which combined processors, graphics, and platforms. Now, AMD is about to take the next step: kill the ATI brand altogether. The company has officially announced the move, saying it plans to label its next generation of graphics cards 'AMD Radeon' and 'AMD FirePro,' with new logos to match. The move has a lot to do with the incoming arrival of products like Ontario and Llano, which will combine AMD processing and graphics in single slabs of silicon."

No comments: