Wednesday, February 13, 2013

How unconscious processing improves decision-making

How unconscious processing improves decision-making: When faced with a difficult decision, it is often suggested to "sleep on it" or take a break from thinking about the decision to gain clarity. But new brain imaging research finds that the brain regions responsible for making decisions continue to be active even when the conscious brain is distracted with a different task. The research shows the brain unconsciously processes decision information in ways that lead to improved decision-making.

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