Hopefully this post isn't going to torture anyone who chose to give up chocolate for Lent but any chocolate that has less guilt associated with it is worth talking about. Many of us will enjoy a choco-bunny or some Peeps this Easter but for me the Cadbury egg has been one of those special treats for the last twenty or so years. (Plus, every year my sister likes to impersonate the old commercials...too funny). Anyway, Cadbury has committed themselves to a greener Easter this year by reducing their use of plastic as part of their 'Purple Goes Green' campaign which was officially kicked off in July 2007. The 'eco-eggs' are dubbed Treasure Eggs and their change in packaging represents a net reduction of 75% plastic and over 65% cardboard which translates into 2,000 trees saved. Plus Cadbury is committed to ensuring the economic, social and environmental sustainability of around a million cocoa farmers and their communities through the Cadbury Cocoa Partnership. Bring on the chocolate, baby.Thursday, March 6, 2008
Cadbury's chocolate eggs get all greened-up for Easter
Hopefully this post isn't going to torture anyone who chose to give up chocolate for Lent but any chocolate that has less guilt associated with it is worth talking about. Many of us will enjoy a choco-bunny or some Peeps this Easter but for me the Cadbury egg has been one of those special treats for the last twenty or so years. (Plus, every year my sister likes to impersonate the old commercials...too funny). Anyway, Cadbury has committed themselves to a greener Easter this year by reducing their use of plastic as part of their 'Purple Goes Green' campaign which was officially kicked off in July 2007. The 'eco-eggs' are dubbed Treasure Eggs and their change in packaging represents a net reduction of 75% plastic and over 65% cardboard which translates into 2,000 trees saved. Plus Cadbury is committed to ensuring the economic, social and environmental sustainability of around a million cocoa farmers and their communities through the Cadbury Cocoa Partnership. Bring on the chocolate, baby.
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