Chef Jamie Oliver has made a significant impact in how Brits buy their chicken. In a recent campaign against conventional methods of raising broiler chickens, Oliver encouraged that that consumers purchase only free range poultry. It looks like people were listening.Sales of factory farmed chickens have fallen seven percent in a year while free range chicken sales have increased a whopping 35 percent. It's enough to make the farming industry take notice of the shopper's desire to buy only humanely raised chickens.
Now if only a similar celebrity chef endorsed movement could be as successful here in the states. But who could lead the way? Emeril (BAM!)? Rachel Ray (God forbid)? Anthony Bourdain (unlikely)?
No comments:
Post a Comment