Wednesday, March 19, 2008

Timberland tells you how much carbon is in your footprint

Ok, fashionistas, it just got a little easier to green up. Footwear and clothing maker Timberland has begun putting labels on some of its products which indicate how much carbon was emitted in its manufacture.

Carbon scores range from 1 to 10, with 1 being absolutely Gore-worthy and 10 the sartorial equivalent of a coal-powered Hummer. Currently Timberland is labelling about 60 types of boots and shoes, but plans to expand the practice to all its products by 2010.

On a related note, rapper/producer/composer Timbaland declined to comment on his carbon footprint, but did note that he was "well-equipped."

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