What is a carrotmob? It's actually pretty simple: It's a group of people that believe in harnessing the power of consumerism and using it to make positive environmental change.
Take the above video. A group member visited more 23 liquor stores in a California neighborhood for the purpose of making one of the stores more energy efficient. The agreement? Carrotmob provides the consumers - hundreds of them in only a few hours - and the store owner agrees to put a certain percentage of that day's profit toward making the store eco-friendly.
via [GOOD Magazine]
And the crazy part? It actually worked. One convenience/liquor store agreed to donate 22 percent of a day's earnings toward a new, energy-efficient lighting system. And people actually showed up. Hundreds of them!
This grassroots plan helped the store raise over $9,000 in a matter of hours, and they "harnessed the buying power of the casual consumer" in order to improve the environment while also helping out a local business.
Basically, it's win-win-win. (Oh - and even better: the participants weren't just buying all that food for themselves. In the end, 366 pounds of food were donated to the San Francisco Food Bank!) So, tack another 'win' onto the aforementioned equation.
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