Friday, August 8, 2008

Microsoft Tries a New Ad Agency

Posted by kdawson on Friday August 08, @10:17AM
from the pigs-and-lipstick dept.
Diomidis Spinellis writes "An article in this week's Economist outlines Microsoft's marketing response to Vista's travails and Apple's hip Get a Mac campaign. Describing the recent Mojave Experiment as 'Microsoft at its worst,' the article's writer wonders whether hiring a new hot ad agency, Crispin Porter + Bogusky, to put together a $300m campaign can make Microsoft look cool. Can money buy you love?"

1 comment:

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