Thursday, October 9, 2008

Tru Vodka- Drink it, plant it

Organic vodka is a good thing, let's just open with that on the table, or bar as the case may be. 

Modern Spirits, known for their award-winning artisan vodkas (flavors include Black Truffle, Celery Peppercorn and Candied Ginger- I know, it's awesome) has introduced the first and only American spirit that is truly sustainable, Tru Organic Vodka.

From the press release, Tru is "made from 100% organic American wheat and infused with organic, natural ingredients. The packaging is made from completely recycled materials and the bottles are 25% more lightweight than other spirits bottles for greener shipping."

While Modern Spirits doesn't make the claim, there has been research conducted in my kitchen that suggests organic alcoholic beverages tend to result in a milder hangover- not that we endorse drinking to excess. Again.

Tru takes their eco-friendly mission seriously, and in addition to the steps described above they add one great, big leap. In partnership with Sustainable Harvest International they plant a tree for every bottle sold. Yes, every bottle. 

Buy a forest, but drink responsibly.

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