Thursday, October 23, 2008

Voters Swayed By Candidates Who Share Their Looks

Posted by samzenpus on Thursday October 23, @12:23AM

from the govern-by-proxy dept.
EducationPolitics
iandoh writes"Stanford researchers have found that voters are subconsciously swayed by candidates who share their facial features. In three experiments, researchers at the Virtual Human Interaction Lab worked with cheap, easy-to-use computer software to morph pictures of about 600 test subjects with photos of politicians. And they kept coming up with the same results: For the would-be voters who weren't very familiar with the candidates or in perfect lockstep with their positions or political parties, the facial similarity was enough to clinch their votes."
  • correlationisnotcausation
  • politics
  • correlation
  • news
  • education
  • story

No comments: