I don't have the best memories of JCPenney: think Arizona jeans and training bras, circa 1996.But maybe now I can start equating them with cooler things, like being eco-friendly. Yep, that's right: even Penney's is stepping up its game with its new Simply Green line. A bunch of the store's clothing and linens will now be either organic (made from 70% raw materials); renewable (made from 25% bamboo, soy, or other sustainable sources) or recycled (from at least 25% recycled materials). Okay, so the products aren't 100%-anything, but it's certainly a start.
The chain is also touting their products that aren't necessarily recycled, but also aren't as bad as they could be (for example, they're emphasizing products like Le Creuset cookware, which don't contain a harmful Teflon coating). Hmm - well, I guess that could work.
Apparently, the company also recently opened its first "green" store in Denver, Colorado, and last year recycled 95,000 tons of cardboard and 13,500 tons of clothes hangers and other plastic.
Green department stores and green-ish big box stores always seemed to me like a contradiction in terms (it seemed that the amount of energy it took to stock, heat, and maintain a store that size would counteract any attempts at greening), but I guess every little bit helps.
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