Sunday, November 11, 2007

Blockbuster unclear on how the Internet works

Ah, the wonder of Pay-Per-View and the Internet, making it possible to download movies directly to your home. No need to use gas driving to the movie store, or all that plastic for the DVD case -- even the DVD itself is unnecessary. What a fantastic way for the eco-conscious person to reduce their energy consumption!

That is, unless you download your movies at Blockbuster. In yet another desperate attempt to bring people back to their stores, the company will be installing kiosks that allow you to download movies straight to your iPods (or whatever you use as portable media player). Why anyone who likes to watch movies on their portable device would schlep up to Blockbuster when they already have a computer in their house is beyond me.

But what I do know, is that the company has succeeded in taking two good ideas -- centralized movie rental and digital distribution -- and combined them to make something completely useless (not to mention the additional waste and drain on the environment).

Lame.


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